Fingerprint
Dive into the research topics where Omid Asgari is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
What role does the brand play? Measuring the impact of customer-based brand equity on the selection of MBA programs at Dutch business schools
Walter, N., Asgari, O. & Cleff, T., 2025, In: Journal of Marketing for Higher Education. 35, 1, p. 39-61Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Citations (Scopus) -
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, M., Azimzadeh, S. M., Sotoodeh, M. S. & Asgari, O., Sept 2023, In: Electronic Commerce Research. 23, 3, p. 1665–1676Research output: Contribution to journal › Article › peer-review
Open AccessFile12 Link opens in a new tab Citations (Scopus)38 Downloads (Pure) -
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: Co-creation, innovation, decision-making, tech-transfer, and sustainability actions
Lages, L. F., Catarino, N., Gomes, E., Toh, P., Reis-Marques, C., Mohr, M., Borde, S. M., Asgari, O., Figueiredo, R., Grosso, N., Perez, D., Ponte, A., Lopes Teixeira, S., Van Der Schalie, R., Fantin, D., Van Brusselen, J., Taravat, A. & Schmidt, G., Sept 2023, In: Electronic Commerce Research. 23, 3, p. 1621–1663Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Link opens in a new tab Citations (Scopus)12 Downloads (Pure) -
Effects of endorsers popularity and gender on the audience’s attention to the advertisement from a neuromarketing perspective: An eye-tracking study
Zahmati, M., Azimzadeh, S. M., Sotoodeh, M. S. & Asgari, O., 8 Jun 2022, Advances in Digital Marketing and eCommerce. Martínez-López, F. J. & Martinez, L. F. (eds.). Cham: Springer, Cham, p. 274-281 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
The effect of electronic word-of-mouth (eWOM) on consumer ratings in the digital era
Asgari, O., Weise, A., Dubard Barbosa, S. & Martinez, L. F., 8 Jun 2022, Advances in Digital Marketing and eCommerce: Third International Conference, 2022. Martínez-López, F. J. & Martinez, L. F. (eds.). Cham: Springer, Cham, p. 267-273 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Link opens in a new tab Citation (Scopus)