• Campus de Campolide

    1070-312 Lisboa

    Portugal

  • NOVA Information Management School - Universidade Nova de Lisboa Campus de Campolide 1070-312 Lisboa Portugal

    Portugal

20242025

Research activity per year

Personal profile

Personal information

Mariana Carrilho is Lab Manager of the NOVA Marketing Analytics Lab at NOVA Information Management School. She is also a Ph.D. student in Information Management with a specialization in Data-Driven Marketing at the same institution. She holds a bachelor's degree in Communication Sciences and a master's degree in Statistics and Information Management, with a specialization in Marketing Research and CRM. Her professional experience is related to People & Social Engagement, Onboarding, and Talent Retention. Her research interests are centered around consumer behavior, artificial intelligence (mainly chatbots), and public sector service management.

Collaborations and top research areas from the last five years

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