Research output per year
Research output per year
- 10 results
Search results
-
2024
Is ESG an essential topic for companies operating primarily in the digital environment?
Kotrba, V., Menšík, J. & Martinez, L. F., 2024, Advances in digital marketing and ecommerce: Fifth International Conference. Martínez-López, F. J., Martinez, L. F. & Brüggemann, P. (eds.). Springer, p. 236-247Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The influence of online reviews and electronic word-of-mouth on purchase intention: A literature review and research agenda
Sepac, J., Martinez, L. F. & Martinez, L. M., 2024, Advances in digital marketing and ecommerce. Martínez-López, F. J., Martinez, L. F. & Brüggemann, P. (eds.). Springer, p. 75–99 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The rise of premium private label brands in grocery retailing: Qualitative insights from young german consumers
Schmidt, A. M., Martinez, L. F. & Martinez, L. M., 2024, Advances in Digital Marketing and eCommerce. Martínez-López, F. J., Martinez, L. F. & Brüggemann, P. (eds.). Springer, p. 271–293 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Trends and forecasts for sales and employment: An overview of the e-commerce sector
Ramos, F. R., Martinez, L. F. & Martinez, L. M., 2024, Advances in digital marketing and ecommerce. Martínez-López, F. J., Martinez, L. F. & Brüggemann, P. (eds.). Springer, p. 31–40 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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‘Ditch the dull, embrace the fun’: Unleashing trust in health clinics through livestream emotional enhancers
Hoang, D., Dao, H. M. & Martinez, L. F., 2024, Advances in digital marketing and ecommerce: Fifth International Conference. Martínez-López, F. J., Martinez, L. F. & Brüggemann, P. (eds.). Springer, p. 179–185 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2023
The influence of TikTok videos on German gen Z consumers’ attitude and purchase intention towards sustainable brands
Plötz, S., Martinez, L. M., Martinez, L. F. & Ramos, F. R., 29 Apr 2023, Advances in Digital Marketing and eCommerce. Martínez-López, F. J. (ed.). Springer, p. 270–289Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
2 Citations (Scopus) -
2022
Online customer engagement in the aftermath of COVID-19: Opportunities for the luxury industry
Hoang, D., Kousi, S. & Martinez, L. F., 8 Jun 2022, Advances in Digital Marketing and eCommerce. Martínez-López, F. J. & Martinez, L. F. (eds.). Cham: Springer, Cham, p. 259-266 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
3 Citations (Scopus) -
The effect of electronic word-of-mouth (eWOM) on consumer ratings in the digital era
Asgari, O., Weise, A., Dubard Barbosa, S. & Martinez, L. F., 8 Jun 2022, Advances in Digital Marketing and eCommerce: Third International Conference, 2022. Martínez-López, F. J. & Martinez, L. F. (eds.). Cham: Springer, Cham, p. 267-273 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Citation (Scopus) -
2018
Presenteeism and work–family/family–work conflict: A cross-cultural approach with two latin countries
Martinez, L. F., Ferreira, A. I. & Nunes, T. A. M., Jan 2018, Presenteeism at Work. Cooper, C. L. & Lu, L. (eds.). New York: Cambridge University Press, p. 257-285 (Cambridge Companions to Management).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
7 Citations (Scopus) -
2015
Breve introdução à gestão de recursos humanos
Martinez, L. F., 2015, Gestão de Recursos Humanos para Gestores. Ferreira, A. I., Martinez, L. F., Nunes, F. G. & Duarte, H. (eds.). Editora RH, p. 29-36Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review