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Luis F. Martinez

Accepting PhD Students

PhD projects

Marketing (consumer behavior and behavioral decision-making).

  • Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus

Research output per year

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Personal profile

Personal information

Luis F. Martinez is Associate Professor of Marketing and Behavioral Science at Nova SBE, where he is currently Academic Codirector of the Master in Management. He earned his Ph.D. in Social and Behavioral Sciences from Tilburg University. He also holds an undergraduate degree [Licenciatura] in Economics from Nova SBE and a Research Master in Organizational Behavior from ISPA Instituto Universitário. He holds (or held) Visiting Scholar positions at MIT Sloan, VSE Prague, and EM Strasbourg. Prior to joining Nova SBE, he was Assistant Professor at the Business School of ISCTE – Instituto Universitário de Lisboa. He supervises Ph.D. Theses, Direct Research Master Theses, and CEMS-MIM Business Projects.

He is currently serving as an editorial board member for the International Journal of Consumer Studies and as a guest editor for the Frontiers in Psychology. His research work has appeared in prestigious journals such as Decision, Harvard Business Review, Journal of Business Research, Cognition and Emotion, International Journal of Contemporary Hospitality Management, Journal of Retailing and Consumer Services, Journal of Economic Psychology, International Journal of Consumer Studies, The International Journal of Human Resource Management, Stress and Health, Electronic Commerce Research, and PLOS One. 

Current research interests include: behavioral decision-making, consumer behavior, emotion, digital marketing and electronic commerce, sustainability, organizational behavior, presenteeism and health at work. 

Education/Academic qualification

Social Behavioral Sciences, Doctorate, Tilburg University

… → 2010

Organizational Behavior, Master, ISPA - Instituto Universitário de Ciências Psicológicas, Sociais e da Vida

… → 2000

Economics, Bachelor, Universidade NOVA de Lisboa

… → 1997


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