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Dive into the research topics where Lucas Franieck is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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A cautionary tale about p < 0.05
Narayanan, P., Malik, S., Haenlein, M. & Franieck, L., 2025. 11 p.Research output: Contribution to conference › Paper › peer-review
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Branding in the crossfire: Consumer responses to brands tackling social issues
Franieck, L., 20 Sept 2024, 141 p.Research output: Thesis › Doctoral Thesis