PhD in Information Management - Information Systems and Decision Support - by NOVA IMS and Collaborator Researcher of MagIC. Graduated from NOVA SBE in Economics and Certified as a Competitive Intelligence Professional (CIP-II) by the Academy of Competitive Intelligence and Social Intelligence Professional (CSIP) by the Social Intelligence Lab.

Founder, Managing Partner and Chief Innovation Officer of ÜBERBRANDS, a strategic consulting boutique that supports organisations to navigate the competitive environment successfully. Global Competitive Intelligence (CI) Practice Lead at Presciant and previously for Ogilvy Consulting. He has extensive international experience in Consulting and the FMCG industry (Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, and Heineken) where he held leadership roles in CI, Strategy, Marketing, and Sales, internationally and globally.

He was awarded the fellowship of the Council of CI Fellows in 2018, the highest recognition in the CI field. He is the Chair of the SCIP Portugal Chapter and International Keynote Speaker. Author of SMINT, the first real-time CI approach, as well as INNOVA©TION, an end-to-end innovation program.