Joana Nunes is Lab Manager of the NOVA Marketing Analytics Lab at NOVA Information Management School, Universidade Nova de Lisboa. She is a PhD student in Information Management at the same university, specializing in Data-Driven Marketing. She has a master's degree in Neuromarketing from OBS Business School - University of Barcelona and a master's degree in Motion Graphics Design from BAU - College of Arts & Design Barcelona. She completed a postgraduate course in Marketing, Strategy and Innovation at the NOVA School of Business and Economics and has a degree in Audiovisual and Multimedia from the Escola Superior de Comunicação Social de Lisboa. She has invested in an international career, working in the areas of communication and marketing. Her research interests include neuromarketing, consumer behavior, artificial intelligence and sustainability.