• 13545 Citations
  • 30 h-Index
20092020

Research output per year

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Research Output at NOVA

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2019

New guidelines for the use of PLS path modeling in hospitality, travel and tourism research

Henseler, J., Müller, T. & Schuberth, F., 2019, Applying Partial Least Squares in Tourism and Hospitality Research. Ali, F., Rasoolimanesh, M. & Cobanoglu, C. (eds.). Emerald, p. 17-33 16 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

2012

Using partial least squares path modeling in international advertising research: basic concepts and recent issues

Henseler, J., 1 Jan 2012, Handbook of Research in International Advertising. Okazaki, S. (ed.). London: Edward Elgar, p. 252-276

Research output: Chapter in Book/Report/Conference proceedingChapter

2010

Editorial: Perspectives on Partial Least Squares

Henseler, J., 1 Jan 2010, Handbook of Partial Least Squares: Concepts, Methods and Applications. Heidelberg/Dordrecht/London/New York: Springer, Vol. II. p. 1-20

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access