Research output per year
Research output per year
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Dive into the research topics where Jörg Henseler is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Condemned to authenticity: corporate branding through an existentialist lens
Grimm, N., Sahhar, Y., Moss, C. & Henseler, J., Mar 2026, In: Journal of Brand Management. 33, p. 138-153 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile67 Downloads (Pure) -
Consumers' perception of native advertising on social media: A systematic literature review
Hübner, M., Henseler, J. & Thalmann, J., 13 Apr 2026, (E-pub ahead of print) In: Journal of Marketing Communications. 31 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile143 Downloads (Pure) -
Entering B2B brands' living rooms: How brand worlds can help build brand equity
Österle, B., Sarasvuo, S., Kuhn, M. & Henseler, J., Jul 2026, In: Industrial Marketing Management. 136, p. 266-286 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
How to Run a World Café: A Comprehensive Guide Using a Three-Phase Blueprint
Klatt, A., van Zeeland, E. & Henseler, J., May 2026, In: International Journal Of Market Research. 68, 3, p. 331-346 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Downloads (Pure) -
Moderated mediation with composites: The composite moderated structural equations approach
Schamberger, T., Schuberth, F. & Henseler, J., 6 Apr 2026, In: Behavior Research Methods. 58, 4, 15 p., 104.Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Downloads (Pure)
Datasets
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[Software] Yu Schuberth Henseler - A flexible way to Study Composites in Ecology using Structural Equation Modeling
Yu, X. (Creator), Schuberth, F. (Creator) & Henseler, J. (Creator), OSF, 19 Feb 2024
https://osf.io/c7jz2/?view_only=e4722965ce3b4ffbb0890a2d55868d93
Dataset
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[Dataset] How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research
Benitez, J. (Creator), Henseler, J. (Creator), Castillo, A. (Creator) & Schuberth, F. (Creator), Mendeley Data, 31 May 2019
Dataset
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[Software] Henseler, Schuberth, Lee & Kemeny - Why researchers should be cautious about using PLS-SEM
Henseler, J. (Creator), Schuberth, F. (Creator), Lee, N. (Creator) & Kemény, I. (Creator), OSF, 24 Apr 2023
Dataset
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[Dataset] Schuberth Schamberger Kemeny Henseler - The Sum Score Model
Schuberth, F. (Creator), Schamberger, T. (Creator), Kemény, I. (Creator) & Henseler, J. (Creator), OSF, 7 Sept 2023
Dataset
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[Software] Schamberger Schuberth Henseler - Moderated Mediation with Composites
Schamberger, T. (Creator), Schuberth, F. (Creator) & Henseler, J. (Creator), OSF, 28 Aug 2023
Dataset
Prizes
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Best Conceptual Paper Award
Grimm, N. (Recipient), Sahhar, Y. (Recipient), Moss, C. (Recipient) & Henseler, J. (Recipient), 24 Apr 2024
Prize: Prize (including medals and awards)
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Best Paper Award
Graesch, J. P. (Recipient), Hensel-Börner, S. (Recipient) & Henseler, J. (Recipient), 2 Apr 2025
Prize: Prize (including medals and awards)
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Exploring technological innovation in advertising agencies: The impact of XR expertise on customer-facing brand communication
Lambrecht, A. A. (Speaker), Baumgarth, C. (Speaker) & Henseler, J. (Speaker)
27 Jun 2025Activity: Talk or presentation › Oral presentation
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Specifying and testing differences between variables in structural equation modeling using the H-O specification
Fuchs, E. (Speaker), Schuberth, F. (Speaker) & Henseler, J. (Speaker)
20 Mar 2025Activity: Talk or presentation › Oral presentation
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Statistical Inference for the Heterotrait-Monotrait Ratio Using the Delta Method
Berger, J. J. (Speaker), Schuberth, F. (Speaker), Kukuk, M. (Speaker) & Henseler, J. (Speaker)
21 Mar 2025Activity: Talk or presentation › Oral presentation
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Exploring Authenticity in Virtual Influencers: Current Trends and Future Directions
Zhang, Z. (Speaker), Henseler, J. (Speaker), Österle, B. (Speaker) & Schaumann, J. (Speaker)
8 May 2025Activity: Talk or presentation › Oral presentation
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Novel approaches to incorporate composites in structural equation modeling
Henseler, J. (Speaker), Schuberth, F. (Speaker), Yu, X. (Speaker), Schamberger, T. (Speaker) & Hancock, G. R. (Speaker)
21 Mar 2025Activity: Talk or presentation › Oral presentation
Press/Media
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Publicidade nas redes sociais? Estudos mostram que anúncios são ignorados quase automaticamente
9/12/25
1 Media contribution
Press/Media: Research