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Research Output at NOVA

  • 3 Article
  • 1 Conference contribution
  • 1 Editorial
  • 1 Special issue

A publicidade com o argumento na origem: Uma abordagem exploratória das marcas Cidade do Porto e Vinho do Porto.

Translated title of the contribution: Advertising with the argument at origin. : An exploratory approach to the Porto city brand and Port wine brand.Lobo, P. & da Silva, I. M. C. F., 28 Jun 2019, In : Revista Media & Jornalismo. 19, 34, p. 181-191 10 p.

Research output: Contribution to journalArticle

Open Access
File
  • 2 Downloads (Pure)

    Incursão pelos modelos de análise da imagem publicitária

    Translated title of the contribution: Foray into analysis models for advertising image da Silva, I. M. C. F., 1 May 2019, In : Revista Media & Jornalismo. 19, 34, p. 115-126 11 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 4 Downloads (Pure)

    Publicidade: teorias, métodos e práticas - Nota introdutória

    Translated title of the contribution: Advertising: Theories, methods and practices - Introductory noteFerreira, I., 28 Jun 2019, In : Media & Jornalismo. 19, 34, p. 9-11 3 p.

    Research output: Contribution to journalEditorial

    Open Access
    File
    3 Downloads (Pure)

    Quando o texto publicitário se transforma em meme

    da Silva, I. M. C. F. & Matos, J., 1 Feb 2018, In : Rhetorikê. 5, p. 55-71 16 p.

    Research output: Contribution to journalArticle

    Open Access
    File
    6 Downloads (Pure)

    Revista Rhetorikê

    da Silva, I. M. C. F. (ed.), 1 Apr 2018, In : Rhetorikê. p. 1-93 93 p.

    Research output: Contribution to journalSpecial issue

    Open Access
    File
    2 Downloads (Pure)

    Activities

    • 2 Editorial activity
    • 2 Invited talk
    • 1 Participation in conference
    • 1 Visiting an external academic institution

    Modelos de análise da imagem publicitária

    Ivone Ferreira (Speaker)

    3 May 2019

    Activity: Talk or presentationInvited talk

    Revista Media & Jornalismo (Journal)

    Ivone Ferreira (Editorial board member)

    2018 → …

    Activity: Publication peer-review and editorial workEditorial activity

    7th ECREA - European Association Congress

    Ivone Ferreira (Speaker)

    3 Nov 2018

    Activity: Participating in or organising an eventParticipation in conference

    Complutense University of Madrid

    Ivone Ferreira (Visiting researcher)

    12 Jan 201818 Jan 2018

    Activity: Visiting an external institutionVisiting an external academic institution