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20182019

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Personal profile

Research interests

Irene Consiglio is an Assistant Professor of Marketing. She received her Ph.D. in Marketing from Rotterdam School of Management (RSM), Erasmus University and she was a visiting Ph.D. at Harvard Business School. She has consulting experience in branding (for-profit and non-profit), and worked in marketing departments in diverse institutions (including museums and associations). She has taught consumer behavior and marketing at the bachelor, master, and Ph.D. level, and supervised marketing internships and theses, both at RSM Erasmus University and NOVA.

Her expertise lies in the fields of consumer behavior, brand relationships and marketing. Her work is published in the Journal of Consumer Psychology and is under review at the Journal of Consumer Research. She presents regularly at international marketing conferences (Association for Consumer ResearchBrands and Brand relationshipsEuropean Marketing AcademyAcademy of Marketing ScienceSociety for Consumer Psychology). Her work has been featured on Scientific AmericanNational Public Radio, U.S., as well as in popular international marketing and news blogs (e.g. The Consumerist).

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Research Output at NOVA

The devil you know: self-esteem and switching responses to poor service

Consiglio, I. & Van Osselaer, S. M. J., 1 Oct 2019, In : Journal of Consumer Research. 46, 3, p. 590-605

Research output: Contribution to journalArticle

  • Brand (In)fidelity: when flirting with the competition strengthens brand relationships

    Consiglio, I., Kupor, D. M., Gino, F. & Norton, M. I., 1 Jan 2018, In : Journal of Consumer Psychology. 28, 1, p. 5-22 18 p.

    Research output: Contribution to journalArticle

  • The effect of social density on word of mouth

    Consiglio, I., De Angelis, M. & Costabile, M., Oct 2018, In : Journal of Consumer Research. 45, 3, p. 511-528

    Research output: Contribution to journalArticle