Research output per year
Research output per year
Personal profile
Research interests
Guilherme Hidalgo Victorino is an invited Professor of Marketing, Innovation and Change Management at NOVA Information Management School(NOVA IMS) and a career of more than 12 years in senior Marketing positions in telecommunications, media and healthcare industries.
He holds a degree in Marketing Management from Instituto Superior de Comunicação Empresarial, an Advanced Course in Health Management at INSEAD in Fontainebleau - France and is a certified Design Thinker and Change Manager coach.
His area of research is Brand Trust and Service Design. He’s a PhD candidate in Information Management at NOVA IMS, working on the study of patient behavior towards hospital choice. Main research areas include the study of the antecedents of TRUST, including the impact of brand authenticity, service incidents and word of mouth on customer choice.
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Collaborations and top research areas from the last five years
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Exploring the role of Design Thinking in Pedagogical Innovation rethinking teaching methods and learning spaces
Victorino, G., 24 Jul 2023, 104 p.Research output: Thesis › Doctoral Thesis
Open Access -
The Value of Design Thinking for PhD Students: A Retrospective Longitudinal Study
Victorino, G., Coelho, P. S. & Henriques, R., 18 Mar 2023, In: Emerging Science Journal. 7, Special Issue: Trends, and New Ideas in Education, p. 16-31 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile163 Downloads (Pure) -
Rethinking the Campus Experience in a Post-COVID World: A Multi-Stakeholder Design Thinking Experiment
Victorino, G., Bandeira, R., Painho, M., Henriques, R. & Coelho, P. S., 1 Jul 2022, In: Sustainability. 14, 13, p. 1-13 13 p., 7655.Research output: Contribution to journal › Article › peer-review
Open AccessFile4 Citations (Scopus)59 Downloads (Pure) -
Understanding the Impact of Atopic Dermatitis in Portuguese Patients: Results from an Analytical Observational Study
Coelho, P., Alpalhão, M., Victorino, G., Camilo, J., Cardoso, C. & Silva, J. M., 1 Jan 2022, In: Value In Health. 25, Supl. 1, p. S232-S232 1 p., POSB368 .Research output: Contribution to journal › Meeting Abstract › peer-review
Open AccessFile5 Downloads (Pure) -
Biobanks for aging research: perceptions and choices among rheumatology outpatients
Cordeiro, J. V., Lopes, C. A., Faria, P. L., Aguiar, P., Cercas, M. J., Victorino, G., Branco, J. C., Fernandes, A. & Santos, F. P., 10 Oct 2021, In: Acta Reumatológica Portuguesa. 46, 3, p. 218-229 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)23 Downloads (Pure)