Photo of Guilherme Hidalgo Barata Martins Victorino

Guilherme Hidalgo Barata Martins Victorino

  • Campus de Campolide

    1070-312 Lisboa


  • 0 Citations
  • 0 h-Index

Research output per year

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Personal profile

Research interests

Guilherme Hidalgo Victorino is an invited Professor of Marketing, Innovation and Change Management at NOVA Information Management School(NOVA IMS) and a career of more than 12 years in senior Marketing positions in telecommunications, media and healthcare industries.
He holds a degree in Marketing Management from Instituto Superior de Comunicação Empresarial, an Advanced Course in Health Management at INSEAD in Fontainebleau - France and is a certified Design Thinker and Change Manager coach.
His area of research is Brand Trust and Service Design. He’s a PhD candidate in Information Management at NOVA IMS, working on the study of patient behavior towards hospital choice. Main research areas include the study of the antecedents of TRUST, including the impact of brand authenticity, service incidents and word of mouth on customer choice.

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Research Output at NOVA

  • 1 Conference contribution
  • 1 Meeting Abstract

Information and knowledge-intensive firm: Uncovering information flows at Amorim Cork Composites using social network analysis

Pereira, T., Neto, M. & Victorino, G., 1 Apr 2017, Proceedings of 2017 International Conference on Information System and Data Mining, ICISDM 2017. Association for Computing Machinery, Vol. Part F128274. p. 44-50 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Patient-centered aging biobanks: a survey on public perceptions and patient choice among rheumatology outpatients

    Cordeiro, J., Fernandes, A., Lopes, C., Victorino, G., Faria, P. L. D., Cercas, M. J., Branco, J. C. & Pimentel-Santos, F., 2017, In : Annals of the rheumatic diseases. 76, Supp 2, p. 441

    Research output: Contribution to journalMeeting Abstract