• 12 Citations
  • 1 h-Index
20082008
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Fingerprint Dive into the research topics where Els de Wilde is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

stimulus Social Sciences
costs Social Sciences
assimilation Social Sciences
Level effect Business & Economics
Costs Arts & Humanities
Ideal Arts & Humanities
Stimulus Arts & Humanities
Costs and benefits Business & Economics

Research Output at NOVA 2008 2008

  • 12 Citations
  • 1 h-Index
  • 1 Article
12 Citations (Scopus)

Attentional contrast during sequential judgments: A source of the number-of-levels effect

De Wilde, E., Cooke, A. D. J. & Janiszewski, C., Aug 2008, In : Journal Of Marketing Research. 45, 4, p. 437-449 13 p.

Research output: Contribution to journalArticle

Level effect
Trade-offs
Conjoint analysis
Anomaly