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Dive into the research topics where Duc Hoang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Doctor and celebrity credibility: Their dual impact on livestream viewers’ trust and service adoption intentions
Dao, H. M., Bui, M. L., Hoang, D. & Martinez, L. F., Sept 2025, In: Journal of Marketing Analytics. 13, 3, p. 668-696Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Citations (Scopus) -
Luxury fashion apps: Functional and hedonic customer experiences
Hoang, D., Loureiro, S. M. C., Kousi, S. & Martinez, L. F., May 2025, In: International Journal of Consumer Studies. 49, 3, 22 p., e70047.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Citations (Scopus) -
Managing trust and fatigue in social media consumption: a strategic perspective on discontinuance intention
Do, N. B., Hoang, D., Do, H. N. & Martinez, L. F., Oct 2025, (Accepted/In press) In: Journal of Marketing Analytics.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
‘Ditch the dull, embrace the fun’: Unleashing trust in health clinics through livestream emotional enhancers
Hoang, D., Dao, H. M. & Martinez, L. F., 2024, Advances in digital marketing and ecommerce: Fifth International Conference. Martínez-López, F. J., Martinez, L. F. & Brüggemann, P. (eds.). Springer, p. 179–185 (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1 Link opens in a new tab Citation (Scopus) -
Online customer engagement in the post-pandemic scenario: A hybrid thematic analysis of the luxury fashion industry
Hoang, D., Kousi, S. & Martinez, L. F., Sept 2023, In: Electronic Commerce Research. 23, 3, p. 1401–1428Research output: Contribution to journal › Article › peer-review
29 Link opens in a new tab Citations (Scopus)