Research output per year
Research output per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Consumer responses to 3D experiences: the role of enjoyment, surprise, and augmentation quality
Rohden, S. F., Subbotin, D. & Espartel, L. B., 14 Mar 2025, (E-pub ahead of print) In: Journal of Marketing Analytics. p. 1-10 10 p., 102259.Research output: Contribution to journal › Article › peer-review
-
The Impact of 3D Digital Content on Consumer Satisfaction with Brand Experiences
Subbotin, D., Rohden, S. F. & Espartel, L. B., 2024, Advances in Digital Marketing and eCommerce - 5th International Conference, 2024. Martínez-López, F. J., Martinez, L. F. & Brüggemann, P. (eds.). Gewerbestrasse, Cham: Springer Nature, p. 8-14 7 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review