• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20182021

Research activity per year

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  • 2020

    A Population Dynamics Approach to Viral Marketing

    Souto, P. C., Silva, L. V., Pinto, D. C. & Santos, F. C., 1 Jan 2020, Complex Networks and Their Applications VIII : Proceedings of the 8th International Conference on Complex Networks and Their Applications, COMPLEX NETWORKS 2019. Cherifi, H., Gaito, S., Mendes, J. F., Moro, E. & Rocha, L. M. (eds.). Springer, Vol. 1. p. 399-411 13 p. (Studies in Computational Intelligence; vol. 881 SCI).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
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    19 Downloads (Pure)
  • 2019

    Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets: An Abstract

    Castagna, A. C., Pinto, D. C. & Herter, M. M., 2 Apr 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Springer, p. 571-572 (Finding New Ways to Engage and Satisfy Global Customers).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract

    Pinto, D. C., Herter, M. M., Nicolao, L. & Terres, M., 2 Apr 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Springer, p. 367-368 (Finding New Ways to Engage and Satisfy Global Customers).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Traditionscapes in Emerging Markets: An Abstract

    Dalmoro, M., Pinto, D. C. & Nique, W. M., 2 Apr 2019, Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Springer, p. 277-278 Chapter 69. (Finding New Ways to Engage and Satisfy Global Customers).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • 2018

    How sophisticated servicescape can reduce negative feelings when a failure occur?

    Terres, M., Herter, M., Pinto, D. C. & Mazzon, J. A., Jul 2018, SERVSIG Conference Proceedings, 2018: Opportunities for Services in a Challenging World. SERVSIG, p. 420-429 9 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
  • The importance of colors on trust: how colors influence on service mobile applications?

    Terres, M., Nicolao, L., Herter, M. & Pinto, D. C., Jul 2018, SERVSIG Conference Proceedings, 2018: Opportunities for Services in a Challenging World. SERVSIG, p. 159-163 5 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Open Access
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