Catherine da Silveira is Adjunct Assistant Professor at Nova School of Business and Economics. She joined the School in 2000, after 14 years of executive experience in Marketing, in different sectors and countries.

After 12 years as a Marketing Executive across Divisions and Countries for the L’Oreal Group (8 years in France, 3 in Portugal, 1 in the United States, with a diverse background in terms of responsibilities - Marketing Director, Brand Manager, Country Manager), then in the IT sector as Marketing and Communication Director for Bull Portugal, Catherine da Silveira joined Nova School of Business and Economics, where she is currently teaching Brand Management, Marketing Research and Luxury Marketing to Executives and in the LisbonMBA and Masters Programs.

While teaching, she has been involved in several projects and achievements for the School: Co-founder and coordinator of the International LisbonMBA Friday Forum, Catherine co-launched the CEMS – MIM Program at NOVA, as CEMS Corporate Relations Coordinator, after being Head of the Marketing, Communication, and International Affairs Office at the University Rectory (2005-2006), and launching the Nova School of Business and Economics ‘s Marketing and Communication Office (2001-2005).

She’s currently earning a PhD in Marketing from The Open University Business School in the United Kingdom, and her research in brand identity has been published in Journal of Business Research.

Current research interests include: brand identity, luxury marketing, consumer-brand relationships and the new service-dominant logic in Marketing.