Carlos Daniel Santos is an Associate Professor at Nova SBE and co-director of the Data Science Knowledge Center. His main interests are in marketing and industrial organization. Current projects include an examination of the role of customer markets on firm strategies, including pricing, investment, innovation and product development. He holds a PhD from LSE, and has previously been an Assistant Professor at the University of Alicante, Tilburg University and a Faculty Fellow at MIT. His work received several awards; including the EARIE Young Economist Essay Award and the ZEW Heinz Konig Young Scholar Award. He currently teaches Marketing Analytics (Msc.), Big Data Analysis (Msc.), and Econometrics (Ph.D.).

Curent research interest include: The role of customer markets on firm strategies, including pricing, investment, innovation and product development.