• Campus de Campolide

    1070-312 Lisboa

    Portugal

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20232024

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  • 2024

    AI (vs. Human) Recommendation on Luxury Services

    Gonçalves, A. R., Pinto, D. C., Shuqair, S., Imanbay, A. & Mattila, A. S., 16 Mar 2024, Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023. Jeseo, V. & Allen, J. (eds.). Cham, Switzerland: Springer Nature Switzerland AG, p. 121-131 11 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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