Gonçalves, A. R.,
Pinto, D. C.,
Shuqair, S.,
Imanbay, A. &
Mattila, A. S.,
16 Mar 2024,
Bringing the Soul Back to Marketing: Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023. Jeseo, V. & Allen, J. (eds.). Cham, Switzerland:
Springer Nature Switzerland AG,
p. 121-131 11 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review