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Andreia Marisa Gonçalves Pinheiro

Former affiliation
  • 13 Citations
  • 1 h-Index
20192019

Research output per year

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Personal profile

Education/Academic qualification

Market Studies, Master, NOVA Information Management School (NOVA IMS)

… → 2019

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Research Output at NOVA

  • 13 Citations
  • 1 h-Index
  • 1 Article
  • 1 Master's Thesis

Understanding CRM adoption stages: empirical analysis building on the TOE framework

Cruz-Jesus, F., Pinheiro, A. & Oliveira, T., 1 Aug 2019, In : Computers in Industry. 109, August, p. 1-13 13 p.

Research output: Contribution to journal › Article

13 Citations (Scopus)

Understanding the process of CRM adoption stages: a conceptual model based on toe framework

Pinheiro, A. M. G., 29 Jan 2019

Research output: Thesis › Master's Thesis