Andreia Marisa Gonçalves Pinheiro

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Education/Academic qualification

Market Studies, Master, NOVA Information Management School (NOVA IMS)

… → 2019

Award Date: 29 Jan 2019

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55 Citations
1 h-Index
1 Article
1 Master's Thesis

Understanding CRM adoption stages: empirical analysis building on the TOE framework
Cruz-Jesus, F., Pinheiro, A. & Oliveira, T., 1 Aug 2019, In: Computers in Industry. 109, August, p. 1-13 13 p.
Research output: Contribution to journal › Article › peer-review
55 Citations (Scopus)
Understanding the process of CRM adoption stages: a conceptual model based on toe framework
Pinheiro, A. M. G., 29 Jan 2019
Research output: Thesis › Master's Thesis

Open Access

Andreia Marisa Gonçalves Pinheiro

Personal profile

Education/Academic qualification

Fingerprint

Research output

Understanding CRM adoption stages: empirical analysis building on the TOE framework

Understanding the process of CRM adoption stages: a conceptual model based on toe framework