• 1069-06 Lisboa

    Portugal

Accepting PhD Students

  • 40 Citations
  • 1 h-Index
20132018
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Research Output 2013 2018

  • 40 Citations
  • 1 h-Index
  • 5 Article
  • 2 Chapter
  • 1 Book
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Article
2018
2 Downloads (Pure)

A Comunicação Estratégica como Fator de Retenção de Recursos Humanos

Meirinhos, R. & Barreto, A. M. D. S. B., 2018, In : Media & Jornalismo. 33, 18, p. 75-90 15 p.

Research output: Contribution to journalArticle

Open Access
File
stakeholder
2 Downloads (Pure)
Open Access
File
Strategic communication
Corporate Social Responsibility
Stakeholders

User mobilization and participation in online political campaigns, a case study from Roamnia

Barreto, A. M. D. S. B. & Androniciuc, A., 2018, In : Annals UCB Series Economy. 4, p. 155-168 13 p.

Research output: Contribution to journalArticle

political actor
mobilization
social network
campaign
participation
2014

The word-of-mouth phenomenon in the social media era

Barreto, A. M. D. S. B., 2014, In : International Journal Of Market Research. 56, 5, p. 631-654 23 p.

Research output: Contribution to journalArticle

Open Access
social media
best practice
Values
Social media
Word-of-mouth
2013
39 Citations (Scopus)

Do users look at banner ads on Facebook?

Barreto, A. M. D. S. B., May 2013, In : Journal of Research in Interactive Marketing. 7, 2, p. 119-139 20 p., 3.

Research output: Contribution to journalArticle

Open Access
blindness
facebook
Marketing
social advertising
social network