• 1069-06 Lisboa

    Portugal

Accepting PhD Students

  • 40 Citations
  • 1 h-Index
20132018
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Research Output 2013 2018

  • 40 Citations
  • 1 h-Index
  • 5 Article
  • 2 Chapter
  • 1 Book
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Chapter
2017

Application of Facial Expression Studies on the Field of Marketing

Barreto, A. M. D. S. B., 2017, Emotional expression: The brain and the face. Magalhães, F. (ed.). Porto: FEELab Science Books, p. 163-189 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

marketing
consumer behavior
infancy
human behavior
emotions
2015
1 Citation (Scopus)

The rise of relationship marketing with social media

Barreto, A. M. D. S. B., 2015, Trends and Innovations in Marketing Information Systems: Handbook of Research on Innovations in Marketing Information Systems. Tsiakis, T. (ed.). Hershey PA, USA : Business science reference, p. 196-213 17 p. (IGI Global book series Advances in Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapter

Social media
Marketing relationships
Market performance
Brand equity
Brand image