• 1069-06 Lisboa

    Portugal

Accepting PhD Students

  • 40 Citations
  • 1 h-Index
20132018
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Research Output 2013 2018

  • 40 Citations
  • 1 h-Index
  • 5 Article
  • 2 Chapter
  • 1 Book
2018

A Comunicação Estratégica como Fator de Retenção de Recursos Humanos

Meirinhos, R. & Barreto, A. M. D. S. B., 2018, In : Media & Jornalismo. 33, 18, p. 75-90 15 p.

Research output: Contribution to journalArticle

Open Access
File
stakeholder
2 Downloads (Pure)
Open Access
File
Strategic communication
Corporate Social Responsibility
Stakeholders

User mobilization and participation in online political campaigns, a case study from Roamnia

Barreto, A. M. D. S. B. & Androniciuc, A., 2018, In : Annals UCB Series Economy. 4, p. 155-168 13 p.

Research output: Contribution to journalArticle

political actor
mobilization
social network
campaign
participation
2017

Application of Facial Expression Studies on the Field of Marketing

Barreto, A. M. D. S. B., 2017, Emotional expression: The brain and the face. Magalhães, F. (ed.). Porto: FEELab Science Books, p. 163-189 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

marketing
consumer behavior
infancy
human behavior
emotions
2015
1 Citation (Scopus)

The rise of relationship marketing with social media

Barreto, A. M. D. S. B., 2015, Trends and Innovations in Marketing Information Systems: Handbook of Research on Innovations in Marketing Information Systems. Tsiakis, T. (ed.). Hershey PA, USA : Business science reference, p. 196-213 17 p. (IGI Global book series Advances in Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapter

Social media
Marketing relationships
Market performance
Brand equity
Brand image
2014

The word-of-mouth phenomenon in the social media era

Barreto, A. M. D. S. B., 2014, In : International Journal Of Market Research. 56, 5, p. 631-654 23 p.

Research output: Contribution to journalArticle

Open Access
social media
best practice
Values
Social media
Word-of-mouth
2013
39 Citations (Scopus)

Do users look at banner ads on Facebook?

Barreto, A. M. D. S. B., May 2013, In : Journal of Research in Interactive Marketing. 7, 2, p. 119-139 20 p., 3.

Research output: Contribution to journalArticle

Open Access
blindness
facebook
Marketing
social advertising
social network

Valorize a sua marca no Facebook

Barreto, A. M. D. S. B., 2013, Lisboa: Bnomics. 152 p.

Research output: Book/ReportBook