• 1069-06 Lisboa

    Portugal

Accepting PhD Students

  • 40 Citations
  • 1 h-Index
20132018
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Fingerprint Dive into the research topics where Ana Margarida da Silva Bebiano Barreto is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 11 Similar Profiles
facebook Social Sciences
social network Social Sciences
social media Social Sciences
blindness Social Sciences
political actor Social Sciences
best practice Social Sciences
mobilization Social Sciences
Marketing Engineering & Materials Science

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Research Output 2013 2018

  • 40 Citations
  • 1 h-Index
  • 5 Article
  • 2 Chapter
  • 1 Book
1 Downloads (Pure)

A Comunicação Estratégica como Fator de Retenção de Recursos Humanos

Meirinhos, R. & Barreto, A. M. D. S. B., 2018, In : Media & Jornalismo. 33, 18, p. 75-90 15 p.

Research output: Contribution to journalArticle

Open Access
File
stakeholder
2 Downloads (Pure)
Open Access
File
Strategic communication
Corporate Social Responsibility
Stakeholders

User mobilization and participation in online political campaigns, a case study from Roamnia

Barreto, A. M. D. S. B. & Androniciuc, A., 2018, In : Annals UCB Series Economy. 4, p. 155-168 13 p.

Research output: Contribution to journalArticle

political actor
mobilization
social network
campaign
participation

Application of Facial Expression Studies on the Field of Marketing

Barreto, A. M. D. S. B., 2017, Emotional expression: The brain and the face. Magalhães, F. (ed.). Porto: FEELab Science Books, p. 163-189 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

marketing
consumer behavior
infancy
human behavior
emotions

The rise of relationship marketing with social media

Barreto, A. M. D. S. B., 2015, Trends and Innovations in Marketing Information Systems: Handbook of Research on Innovations in Marketing Information Systems. Tsiakis, T. (ed.). Hershey PA, USA : Business science reference, p. 196-213 17 p. (IGI Global book series Advances in Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapter

Social media
Marketing relationships
Market performance
Brand equity
Brand image

Activities 2018 2018

  • 1 Editorial activity

Revista Media & Jornalismo (Journal)

Ana Margarida da Silva Bebiano Barreto (Editorial board member), Maria Estrela Serrano Caleiro (Editorial board member)
2018

Activity: Publication peer-review and editorial workEditorial activity