Research output per year
Research output per year
- 13 results
Search results
-
2024
An assessment of Portuguese health service patients' perceptions of whether physicians' age and gender affect their willingness to communicate with patients
Couto, F. A. O. & Barreto, A. M., 2024, In: Observatorio. 18, 2, p. 137-161 25 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Downloads (Pure) -
2023
Why don’t we consume energy more efficiently? a Lisbon Parish council case study
Barreto, A. M., Brito, N. C., Boechat, A. C., Oliveira martins, L. & Martins, F., 2023, In: Frontiers in Energy Efficiency. 1, p. 1-13 13 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile38 Downloads (Pure) -
2020
Medición del Brand Equity con Social Media
Translated title of the contribution :Measuring brand equity with social media Research output: Contribution to journal › Article › peer-review
Open AccessFile64 Downloads (Pure) -
O impacto da Comunicação Externa da GNR na perceção de Liberdade e de Segurança
Translated title of the contribution :The Impact of the External Communication of GNR in the Perception of Liberty and Security Research output: Contribution to journal › Article › peer-review
Open Access -
2019
O Impacto do canal de compra nas compras não planeadas
Translated title of the contribution :The Impact of the purchase channel on unplanned purchases Research output: Contribution to journal › Article › peer-review
Open AccessFile3 Citations (Scopus)36 Downloads (Pure) -
Personal traits behind the intention to Donate Blood
Translated title of the contribution :Traços pessoais por detrás da intenção de Doar Sangue Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)42 Downloads (Pure) -
The impact of involvement on engagement with brand posts
Barreto, A. M. & Ramalho, D., 12 Aug 2019, In: Journal of Research in Interactive Marketing. 13, 3, p. 277-301 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile35 Citations (Scopus)20 Downloads (Pure) -
2018
A Comunicação Estratégica como Fator de Retenção de Recursos Humanos
Meirinhos, R. & Barreto, A. M., 2018, In: Media & Jornalismo. 18, 33, p. 75-90 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile1 Citation (Scopus)66 Downloads (Pure) -
Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica
Translated title of the contribution :conceptual reflection about Corporate Social Responsibility and its relation with Strategic Communication Research output: Contribution to journal › Article › peer-review
Open AccessFile60 Downloads (Pure) -
User mobilization and participation in online political campaigns, a case study from Roamnia
Barreto, A. M. & Androniciuc, A., 2018, In: Annals UCB Series Economy. 4, p. 155-168 13 p.Research output: Contribution to journal › Article › peer-review
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2014
The word-of-mouth phenomenon in the social media era
Barreto, A. M., 2014, In: International Journal Of Market Research. 56, 5, p. 631-654 23 p.Research output: Contribution to journal › Article › peer-review
Open Access82 Citations (Scopus) -
2013
Do users look at banner ads on Facebook?
Barreto, A. M., May 2013, In: Journal of Research in Interactive Marketing. 7, 2, p. 119-139 20 p., 3.Research output: Contribution to journal › Article › peer-review
Open Access95 Citations (Scopus) -
2012
Eye tracking como método de investigação aplicado às ciências da comunicação
Barreto, A. M., Dec 2012, In: Revista Comunicando. 1, 1, p. 168-186 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile508 Downloads (Pure)