• 85 Citations
  • 2 h-Index
20132020

Research output per year

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Research Output at NOVA

  • 85 Citations
  • 2 h-Index
  • 9 Article
  • 2 Chapter
  • 1 Book
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Article
2020

Medición del Brand Equity con Social Media

Translated title of the contribution: Measuring brand equity with social mediaBarreto, A. M., Jan 2020, In : PRISMA SOCIAL. 28, p. 68-85 17 p.

Research output: Contribution to journalArticle

Open Access
File
1 Downloads (Pure)
2019

O Impacto do canal de compra nas compras não planeadas

Translated title of the contribution: The Impact of the purchase channel on unplanned purchasesHenriques, I. & Barreto, A. M., 28 Jun 2019, In : Media and Jornalismo. 19, 34, p. 249-268 20 p.

Research output: Contribution to journalArticle

Open Access
File
1 Downloads (Pure)

Personal traits behind the intention to Donate Blood

Translated title of the contribution: Traços pessoais por detrás da intenção de Doar SangueBarreto, A. M., 28 Jun 2019, In : Media and Jornalismo. 19, 34, p. 193-206 14 p.

Research output: Contribution to journalArticle

Open Access
File
1 Citation (Scopus)
2 Downloads (Pure)

The impact of involvement on engagement with brand posts

Barreto, A. M. & Ramalho, D., 12 Aug 2019, In : Journal of Research in Interactive Marketing. 13, 3, p. 277-301 24 p.

Research output: Contribution to journalArticle

Open Access
1 Citation (Scopus)
2018

A Comunicação Estratégica como Fator de Retenção de Recursos Humanos

Meirinhos, R. & Barreto, A. M., 2018, In : Media & Jornalismo. 33, 18, p. 75-90 15 p.

Research output: Contribution to journalArticle

Open Access
File
9 Downloads (Pure)

Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica

Translated title of the contribution: conceptual reflection about Corporate Social Responsibility and its relation with Strategic CommunicationBoechat, A. C. & Barreto, A. M., 2018, In : Media & Jornalismo. 18, 33, p. 25-41 16 p.

Research output: Contribution to journalArticle

Open Access
File
32 Downloads (Pure)

User mobilization and participation in online political campaigns, a case study from Roamnia

Barreto, A. M. & Androniciuc, A., 2018, In : Annals UCB Series Economy. 4, p. 155-168 13 p.

Research output: Contribution to journalArticle

2014

The word-of-mouth phenomenon in the social media era

Barreto, A. M., 2014, In : International Journal Of Market Research. 56, 5, p. 631-654 23 p.

Research output: Contribution to journalArticle

Open Access
30 Citations (Scopus)
2013

Do users look at banner ads on Facebook?

Barreto, A. M., May 2013, In : Journal of Research in Interactive Marketing. 7, 2, p. 119-139 20 p., 3.

Research output: Contribution to journalArticle

Open Access
51 Citations (Scopus)