Ana Margarida Barreto

Assistant Professor, Departamento de Ciências da Comunicação (DCC)
Researcher, Instituto de Comunicação da NOVA (ICNOVA)

Former affiliation

Researcher, Centro de Investigação em Comunicação, Informação e Cultura Digital (CIC. Digital)

https://orcid.org/0000-0002-7465-327X

Emailambarreto@fcsh.unl.pt

Accepting PhD Students

Source: Scopus
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102 Citations
3 h-Index
10 Article
2 Chapter
1 Book

10 results

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2020

Medición del Brand Equity con Social Media
Barreto, A. M., Jan 2020, In: PRISMA SOCIAL. 28, p. 68-85 17 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File

12 Downloads (Pure)
O impacto da Comunicação Externa da GNR na perceção de Liberdade e de Segurança
Barreto, A. M. & Tavares, A., 2020, In: Comunicação Pública. 15, 28
Research output: Contribution to journal › Article › peer-review

Open Access
2019
O Impacto do canal de compra nas compras não planeadas
Henriques, I. & Barreto, A. M., 28 Jun 2019, In: Media and Jornalismo. 19, 34, p. 249-268 20 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
1 Downloads (Pure)
Personal traits behind the intention to Donate Blood
Barreto, A. M., 28 Jun 2019, In: Media and Jornalismo. 19, 34, p. 193-206 14 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
1 Citation (Scopus)

5 Downloads (Pure)
The impact of involvement on engagement with brand posts
Barreto, A. M. & Ramalho, D., 12 Aug 2019, In: Journal of Research in Interactive Marketing. 13, 3, p. 277-301 24 p.
Research output: Contribution to journal › Article › peer-review

Open Access

6 Citations (Scopus)
2018
A Comunicação Estratégica como Fator de Retenção de Recursos Humanos
Meirinhos, R. & Barreto, A. M., 2018, In: Media & Jornalismo. 33, 18, p. 75-90 15 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
10 Downloads (Pure)
Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica
Boechat, A. C. & Barreto, A. M., 2018, In: Media & Jornalismo. 18, 33, p. 25-41 16 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
35 Downloads (Pure)
User mobilization and participation in online political campaigns, a case study from Roamnia
Barreto, A. M. & Androniciuc, A., 2018, In: Annals UCB Series Economy. 4, p. 155-168 13 p.
Research output: Contribution to journal › Article › peer-review
2014
The word-of-mouth phenomenon in the social media era
Barreto, A. M., 2014, In: International Journal Of Market Research. 56, 5, p. 631-654 23 p.
Research output: Contribution to journal › Article › peer-review

Open Access
37 Citations (Scopus)
2013
Do users look at banner ads on Facebook?
Barreto, A. M., May 2013, In: Journal of Research in Interactive Marketing. 7, 2, p. 119-139 20 p., 3.
Research output: Contribution to journal › Article › peer-review

Open Access
56 Citations (Scopus)

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