• 82 Citations
  • 2 h-Index
20132020

Research output per year

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Personal profile

Personal information

Ana Margarida Barreto is Assistant Professor in the Department of Communication Sciences at the Faculty of Social Sciences at Universidade Nova de Lisboa. She holds a PhD in Communication Sciences, Strategic Communication variant, and she carried out post-doctoral studies at the Universidadede Tel Aviv. For the past years she was visiting scholar at the following universities: Kings College of London, Columbia University, University of Texas at Austin and Westminster University.

She is also the founder and coordinator of the research group on Strategic Communication and Decision Making Processes at ICNOVA. This group aims to study the use of planned, controlled, and persuasive communication, with a view to achieving organizational objectives (commercial, social or political), from a holistic view of communication.

She was twice awarded as Outstanding Reviewer at the Emerald Literati Network Awards for Excellence (2015 and 2017).

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Research Output at NOVA

  • 82 Citations
  • 2 h-Index
  • 9 Article
  • 2 Chapter
  • 1 Book

Medición del Brand Equity con Social Media

Translated title of the contribution: Measuring brand equity with social mediaBarreto, A. M., Jan 2020, In : PRISMA SOCIAL. 28, p. 68-85 17 p.

Research output: Contribution to journalArticle

Open Access
File

O Impacto do canal de compra nas compras não planeadas

Translated title of the contribution: The Impact of the purchase channel on unplanned purchasesHenriques, I. & Barreto, A. M., 28 Jun 2019, In : Media and Jornalismo. 19, 34, p. 249-268 20 p.

Research output: Contribution to journalArticle

Open Access
File
  • Personal traits behind the intention to Donate Blood

    Translated title of the contribution: Traços pessoais por detrás da intenção de Doar SangueBarreto, A. M., 28 Jun 2019, In : Media and Jornalismo. 19, 34, p. 193-206 14 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 1 Citation (Scopus)

    The impact of involvement on engagement with brand posts

    Barreto, A. M. & Ramalho, D., 12 Aug 2019, In : Journal of Research in Interactive Marketing. 13, 3, p. 277-301 24 p.

    Research output: Contribution to journalArticle

    Open Access
    1 Citation (Scopus)

    A Comunicação Estratégica como Fator de Retenção de Recursos Humanos

    Meirinhos, R. & Barreto, A. M., 2018, In : Media & Jornalismo. 33, 18, p. 75-90 15 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 7 Downloads (Pure)

    Activities

    • 1 Editorial activity

    Revista Media & Jornalismo (Journal)

    Ana Margarida da Silva Bebiano Barreto (Editorial board member), Maria Estrela Serrano Caleiro (Editorial board member)
    2018

    Activity: Publication peer-review and editorial workEditorial activity