• 43 Citations
  • 1 h-Index
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Fingerprint Dive into the research topics where Ana Margarida Barreto is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 12 Similar Profiles
facebook Social Sciences
social network Social Sciences
social media Social Sciences
blindness Social Sciences
political actor Social Sciences
best practice Social Sciences
mobilization Social Sciences
Marketing Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output at NOVA 2013 2018

  • 43 Citations
  • 1 h-Index
  • 5 Article
  • 2 Chapter
  • 1 Book
4 Downloads (Pure)

A Comunicação Estratégica como Fator de Retenção de Recursos Humanos

Meirinhos, R. & Barreto, A. M. D. S. B., 2018, In : Media & Jornalismo. 33, 18, p. 75-90 15 p.

Research output: Contribution to journalArticle

Open Access
4 Downloads (Pure)
Open Access
Strategic communication
Corporate Social Responsibility

User mobilization and participation in online political campaigns, a case study from Roamnia

Barreto, A. M. D. S. B. & Androniciuc, A., 2018, In : Annals UCB Series Economy. 4, p. 155-168 13 p.

Research output: Contribution to journalArticle

political actor
social network

Application of Facial Expression Studies on the Field of Marketing

Barreto, A. M. D. S. B., 2017, Emotional expression: The brain and the face. Magalhães, F. (ed.). Porto: FEELab Science Books, p. 163-189 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

consumer behavior
human behavior

The rise of relationship marketing with social media

Barreto, A. M. D. S. B., 2015, Trends and Innovations in Marketing Information Systems: Handbook of Research on Innovations in Marketing Information Systems. Tsiakis, T. (ed.). Hershey PA, USA : Business science reference, p. 196-213 17 p. (IGI Global book series Advances in Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapter

Social media
Marketing relationships
Market performance
Brand equity
Brand image

Activities 2018 2018

  • 1 Editorial activity

Revista Media & Jornalismo (Journal)

Ana Margarida da Silva Bebiano Barreto (Editorial board member), Maria Estrela Serrano Caleiro (Editorial board member)

Activity: Publication peer-review and editorial workEditorial activity