Ana Claudia Braun Endo

  • 2 Citations
  • 1 h-Index
20192019
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Fingerprint Dive into the research topics where Ana Claudia Braun Endo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Branding Business & Economics
Factors Business & Economics
Qualitative approaches Business & Economics
In-depth interviews Business & Economics
Value proposition Business & Economics
Quality of service Business & Economics
Design methodology Business & Economics
Strategic thinking Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output at NOVA 2019 2019

  • 2 Citations
  • 1 h-Index
  • 1 Article
2 Citations (Scopus)

Service branding from the perspective of higher education administrators

Endo, A. C. B., de Farias, L. A. & Coelho, P. S., 1 Jan 2019, In : Marketing Intelligence and Planning. 37, 4, p. 401-416 15 p.

Research output: Contribution to journalArticle

Branding
Factors
Strategic thinking
Qualitative approaches
In-depth interviews