NOVA School of Business and Economics (NOVA SBE)

  • Campus de Carcavelos, Rua da Holanda 1

    2775-405 Carcavelos

    Portugal

Research Output

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Abstract

Consumer culture imagery and foreign brands: Ad-brand incongruity and consumers' desire for authenticity

Halkias, G., Micevski, M. & Kousi, S., 2019.

Research output: Contribution to conferenceAbstract

The upside of imagining unattainable purchases

Kousi, S. & Preiksaitis, K., 2019.

Research output: Contribution to conferenceAbstract