CI Science: Why the Need?

Press/Media: Research

Period14 Nov 2023

Media contributions


Media contributions

  • TitleCI Science: Why the Need?
    Degree of recognitionInternational
    Media name/outletI_MAG
    Media typeWeb
    Duration/Length/Size4 páginas
    DescriptionCompetitive Intelligence (CI) has long grappled with the absence of a universally accepted definition, resulting in polysemy and synonymy issues that hinder its progress. This article explores the ramifications of this lack of consensus, emphasizing its impact on CI practitioners, educators, researchers, and the ever-so-critical Body of Knowledge (BoK).
    Producer/AuthorLuís Madureira
    PersonsLuís Madureira