The (re)invention of opera by audiovisual literacy: the case of advertising

Description

This communication aims to expose and discuss some aspects of a broader ongoing study, focused on the circulation of advertisements that use the idea of opera as mechanism of production of meaning. The sample consists in 150 audiovisual commercials with opera elements, mainly produced in the last 10 years, but within a larger scope that include examples since 1968.

Period	15 Feb 2019
Event title	VI Congreso Internacional Música y Cultura Audiovisual MUCA
Event type	Conference
Conference number	6
Location	Murcia, SpainShow on map
Degree of Recognition	International