Activity: Talk or presentation › Oral presentation
Description
Success in today’s highly competitive business environment depends on the capability to innovate, adapt, and outwit competitors. However, the Intelligence Gap between what executives need and what they receive is considerable as shows no reduction in the last decade (PwC, 2019). Enter Competitive Intelligence (CI), a multidisciplinary science that equips organisations with the knowledge to make wise decisions and perform sustainably. Namely, it enables businesses to successfully navigate their competitive environment, anticipate competitor moves, and ultimately develop competitive advantages in their respective industries. We will delve into the complexity, significance, and useful applications through the extensive examination of Competitive Intelligence Science.