‘Look at what i own’: a research about the role of social media and e-wom in luxury brand equity and conspicuous consumption
- Casais, B. D. G. L. (Speaker)
- Soares, A. M. S. C. (Speaker)
- Mafalda Abreu (Speaker)
- Lungu Doina (Speaker)
- Jorge Rodrigues (Speaker)
Activity: Talk or presentation › Oral presentation