Generation z's preferences for direct marketing: a comparative study of email, Mobile Instant Messaging (MIM) and SMS Marketing

    Activity: Talk or presentation › Oral presentation

    Period5 Dec 2024 → 7 Dec 2024
    Event title6th ICMarkTech – International Conference on Marketing and Technologies
    Event typeConference
    Conference number6th
    LocationPonta Delgada, Azores, PortugalShow on map
    Degree of RecognitionInternational