Exploring post-purchase guilt: empowering Gen Z and Millennials in China's luxury retail market

    Activity: Talk or presentation › Oral presentation

    Period3 Jul 2024 → 6 Jul 2024
    Event titleXXIII International Congress on Public and Nonprofit Marketing
    Event typeConference
    Conference numberXXIII
    LocationCovilhã, PortugalShow on map
    Degree of RecognitionInternational

    Keywords

    • Millennials
    • Luxury
    • Guilt
    • Gen Z