Ecoliteracy: A Case Study in Communication Design Education

  • Correia, V. (Speaker)
  • Josélia Pedro (Speaker)
  • Pedro Matos (Speaker)

Activity: Talk or presentationOral presentation

Description

The concept of ecoliteracy was initially pointed out by Fritjof Capra regarding the creation of the Center for Ecoliteracy, based on the propositions of David W. Orr. Before that, the existing concepts were those of environmental literacy and ecological literacy. All of these approaches have a strong educational focus and ecoliteracy can be distinguished from the previous ones not only by the broader educational objectives, but also by the proposed pedagogical approaches and strategies. The article starts with a characterization of this approach, then relating it to a specific application in a Communication Design degree at the Polytechnic of Portalegre. It was a joint initiative of three subjects from the third year of the program - Sustainable Design, Communication Design IV and Graphic Production -, in order to, along with the students, design packaging and labeling sustainable solutions. The ecoliteracy approach aims to reinforce the relevance of the study of design for sustainability and, at the same time, to facilitate a clear link between theory and practical application in the development of a communication design project. The results were presented at LABELicious, a competition for young designers focused on innovation and sustainability. During the project, part of the learning goals and pedagogical strategies followed a perspective close to what is advocated in ecoliteracy. The article describes the context of the project, the adopted principles and methodologies; it also presents an account of the progress of the project and discusses its final results.
Period15 Jul 2021
Event titleInternational Congress on 21st Century Literacies
Event typeConference
LocationPortugal
Degree of RecognitionInternational